Social Media Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

Social Media Marketing - Essay Example Considering the wide range of social media sites covered, this marketing design will have a very wide range of audience across the globe. All the socio-economic classes of the human society are reached out to by this advert, providing a strong base of potential buyers (Safko 2013). In addition to the large social media coverage, this advert gives a detailed and all inclusive description of the Tecno smartphones. The description of the features is brought out in a colorful and eye-catching animations accompanied by step by step audio explanations. The audio explanations are of a wide variety of languages; English, French, German, Kiswahili, Arabic and even some local dialects. This gives first-hand information to the audience because one does not need a translation in order to understand the information being conveyed. Translations are sometimes biased since the translator may say what they think is important. As a result a potential buyer may fail to buy the product because what they were looking for in a phone was omitted by the translator. The advert is also accompanied by a step by step tutorial on the use of the smart phone. This is optional and can be viewed by anyone who has never used a smart phone before (Zimmerman 2013). This is an added advantage as compared to the inserts and user manuals that are usually inserted in the smartphone boxes. Some of the user manuals are typed in very tiny fonts making them stannous to read. An audio version would therefore be preferred by some customers. Currently the smartphone market is flooded by very many brands of smartphones. The major smartphones in the market are; Samsung, Apple, Sony, Alcatel, LG, Infinix and many others. All these smartphones ideally have the same features and applications. The hardware and the brand names are the only variables in this industry. The availability of many brands creates a cutthroat competition, with every company trying to have a bigger share of the market. In